Product
Find your glow
Text #E6E7E9 on charcoal #1F1F24. Accents brighten — indigo #4D5FFF.
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Palette
A focused palette with electric blue leading marketing, navy as the deep brand surface, and pink as the emotional accent.
Primary
Secondary
Tints and highlights
Gradients
Light washes for hero and quiz. Dark washes for VIP. Never over skin.
Mesh
Wash
VIP
Cover
App overrides
In-product semantic tokens. Light mode uses indigo 50 on white; dark mode brightens to indigo 40.
Light mode
Dark mode
Reference colors
HDS base tokens. Semantic app colors point at these references — black, white, and the gray ramp.
Black & White
Gray
In use
Marketing
Everybody Facetunes
White type on navy. Lime for badges. Pink is the emotional accent — never over skin.
See the campaign